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Failure is Not an Option. It's a Necessity. White glossy mug

Regular price
$12.00 USD
Regular price
Sale price
$12.00 USD
Tax included.

The phrase "failure is not an option" is often used to express the idea that success is the only acceptable outcome and that failure is not acceptable or permissible. However, the idea "failure is not an option. It's a necessity" takes a different perspective on failure.

In this context, the idea suggests that failure is an inevitable part of the learning process and is necessary for growth and success. It acknowledges that setbacks, mistakes, and failures are natural and necessary steps in the journey towards achieving one's goals.

Instead of fearing failure or avoiding risks, this mindset encourages individuals to embrace failure as an opportunity to learn, grow, and improve. Failure can be seen as a valuable experience that provides important feedback and helps to refine strategies, skills, and approaches.

By recognizing that failure is not only possible but also essential, individuals can approach challenges with greater resilience, determination, and openness to learning. They can view setbacks as stepping stones to progress and use them as motivation to continue pushing forward towards their goals.

If you could use a reminder to take this mindset around failure, so that you can overcome your fear of it and take action, this could be just what you need.

Check out my YouTube video where I talk more about this topic.


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Whether you're drinking your morning coffee, evening tea, or something in between—this mug's for you! It's sturdy and glossy with a vivid print that'll withstand the microwave and dishwasher.

• Ceramic
• 11 oz mug dimensions: 3.79″ (9.6 cm) in height, 3.25″ (8.3 cm) in diameter
• 15 oz mug dimensions: 4.69″ (11.9 cm) in height, 3.35″ (8.5 cm) in diameter
• Dishwasher and microwave safe
• Blank product sourced from China

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!